e.tv drama series, Imbewu: The Seed, produced by Grapevine Productions, has been cancelled after five years.
The KwaZulu-Natal-based series, launched in April 2018, will conclude at the end of March and be replaced by a new locally produced drama series.
The channel gave no reason for the cancellation of the show, which has been one of the most watched shows on the red-letter channel for the past half-decade. However, eMedia said it remained “committed to its investment in local programming”.
Reports have it that the channel has finally pulled the plug on this telenovela. However, in recent years the drama series has had its woes, just like any other drama series, from contract woes to mass exodus of lead actors.
The late prime-time series focused on two Durban families – the Bhengus and Rampersads – and aired more than 1 000 episodes.
“We’d like to thank the production for its commitment in delivering five great seasons of compelling stories, despite the highly competitive timeslots it found itself at,” eMedia’s head of local programming Helga Palmer said.
Imbewu: The Seed co-executive producers, Leleti Khumalo, Duma Ndlovu and Anant Singh, in a statement, said: “We are proud to have created a trailblazing show that showcased the multicultural environment of Durban and KwaZulu-Natal”.
“Imbewu changed the face of the daily drama offering on South African television with its unique storylines, cliffhangers and high drama, resulting in it becoming one of the most-watched shows. We are grateful to our broadcast partner, e.tv, for their support of the show and the opportunity.”